When was the last time you searched for yourself online? If you didn’t answer “this week”, perhaps it’s time to create some alerts or notifications for news about you. You’re probably used to notices from credit bureaus about reviewing your records for inaccuracies or fraudulent activity. Similarly, it’s useful, and probably essential, to watch for online mentions of other sorts of news about you.

Why might you want to monitor news and the web for mentions of you? Chiefly, you would be concerned with reputation management, whether bragging rights or correction of errors. Perhaps you might be confused for someone with the same name who is garnering attention for unsavory reasons. You will learn of others mentioning you in service reviews and for your professional contributions.

Here are a few means of monitoring your name online. If you have a common name, try adding your location, area of work, or company name for better matches. News alerts often require some tweaking over time to weed out irrelevant results without also losing stories of interest. Set them for once-daily, as news happens, or in weekly digests. News monitoring services have similarities, but they all have their own settings and search techniques.

Google Alerts or Talkwalker – Track news and other mentions on the web, generally, or on specific types of sites.

Lexis, Westlaw, or Bloomberg Law – track legal and general news for web mentions of you or your organization. Get results via email or online at the frequency you set. Refine results by region, type of media, and other filters.

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Legal news sources – If you have an account for Law360, Westlaw Today, or any of the numerous legal news services, set up an alert for routine monitoring .

Social media sites – Start with LinkedIn and Twitter, for example, with email, push, or platform notifications when you’re mentioned. There are many robust, real-time social media monitoring platforms but it makes sense to start with the ones you use routinely.

News apps – If you’re already using Feedly or Flipboard, for example, create a feed or topic on yourself in addition to those you already monitor.

Public records – If you have access to a legitimate, quality public records source, periodically check the information available about you. You’ll need to note your permissible use.

It’s not self-centered or odd to track web mentions of yourself; it’s a standard business practice for anyone who wants to stay on top of their reputation and visibility online.