When we research a person or business, we have many choices for our people search sources — standard search engines, the deep web, pay-as-you-go websites, proprietary information databases, news sources, and more. But how do we know if the sources are actually any good? When your firm or organization enters into license agreements for paid services, law librarians, legal researchers, or other information professionals have vetted the source to determine that it is legitimate and reliable. If you’re using free or low-cost online services, then you may need to evaluate the sources yourself to have confidence in the quality and accuracy of the information.  Here are some questions to help guide your assessment of public records sources.

Can you verify the information elsewhere? You shouldn’t have a high degree of confidence in the data unless you have verified it against other source or used a proven, top notch public records provider.

Is there evidence of data input errors? When you discover errors in the source, like an incorrect date or spelling, it brings into question the rest of the information. Was the original incorrect, too, or is the error an indication of data entry sloppiness?

If you compared original and online, would they match? To the extent you can find original sources, such as government sites or documents provided by a client, for example, see if those confirm what you’ve found online or if there’s variation.

How detailed is the disclaimer? A disclaimer that denies any responsibility for inaccurate information is typical but some go into far more depth and leave readers wondering why they should have any faith in the site’s records.

Can you get the data you need? A robust, legitimate site generally credentials your organization and takes regulation seriously. You will have more expansive access to data like dates of birth, social security numbers, and more.

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How sophisticated is the search capability? Advanced search techniques are an indicator of an investment in an information resource, suggesting more research and development and offering more granular approaches to searching and, typically, more fields.

Who created the site? Look into responsibility for the site’s content and integrity. Is there a trustworthy entity behind it? Is information quality and verification a hallmark of the site?

When was the site last updated? Look for an indication that the content is updated on a regular basis.

Is the site sensational? If the site features “mugshots”, ads, and tantalizing offers of criminal records, watch out for automatic monthly credit card billing and difficulty cancelling the paid service.

Who will know you searched? If search confidentiality is a must, explore site security carefully. Use a web browser like DuckDuckGo and be aware of the limitations of Google’s incognito mode and LinkedIn’s premium mode.